The African Language School in association with
(*Name of main Sponsor/s)

Welcomes Everyone To

THE CULTURAL MUSIC FESTIVAL DAY 2010

This Cultural Music Festival is a celebration of African Languages and will, we hope, highlight the fact that our language is one of the most important aspects of our Culture. In celebrating this day therefore, we are celebrating the cultures of Africa.

For more information, please visit www.theafricanlanguageschool.com

Tel: 020 8548 4239 Mobile: 07940 732 518

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*Although all Ambassadors, High Commissioners, Artistes and Speakers have been approached, some have yet to confirm their appearance, while some already have.

Sponsorship & Partnership Proposal

EXECUTIVE SUMMARY

Project:
The African Language School Fundraising Cultural Event

Organization:
The African Language School

Purpose:
To raise awareness of the Importance of Education &Culture Projected Outcome: To build social unity by promoting an understanding and appreciation of different cultures.

Proposal’s Key Points:

The African Language School is an Educational Organization
The Organization is an Education Provider
The Organization attracts students from all sections of the Community
The Organization fulfils a Community need
The Organization promotes Social Cohesion
The Organization promotes African countries & cultures
The Organization meets the goals and targets of Statutory Bodies
The work of the Organization attracts National & International interests
The Organization seeks to expand from Local to National & International areas
The Organization seeks partnerships with other Educational Authorities
The Event is a celebration of African Cultures, Music, Arts & Crafts.
The Event planning involves and includes the Local Community
The Event will feature all relevant Quality Assurance Standards
The Event will feature speakers on the theme of Unity
The Event will feature initiatives to help to combat crime among young people
There will be an Event Magazine with articles about Language, History & Music.

SPONSORSHIP Proposal

The Organization seeks contribution to this Cultural Event (an to our School), to established the School as a permanent Educational Institution and to facilitate the activities of the School.

The Importance of Funding

• The importance of Education is to help people to find their place in Society.
• The importance of Language is help one to sustain one’s Culture.
• The importance of Culture is to help people to recognize Who they are.
• This Cultural Event will bring Culture, Arts, Crafts, Education, Music and Business Initiatives to a wide and diverse group of people.
• We intend this to be an annual event that will grow in profile each year and
• will encourage more and more people to attend and participate.
• Newham has experienced social changes with the presence of many peoples from the East Europe, the Asian Continent and from Africa.
• We believe that understanding and appreciation of Cultures plays a vital role in sustaining communities and in revitalising the current population.
• We believe that a successful African Language School (ALS) Cultural Festival will create a catalyst for a change in the Cultural aspirations of children and contribute to their ambitions and confidence.
• The Event will promote Local and National Artistes, Businesses Community, and Arts & Crafts Projects.

The ALS Cultural Event Charter

• To encourage and promote Education, Culture, Business & Community Projects & Enterprises
• To provide Children’s activities and to protect all children
• To encourage all to enjoy themselves in a friendly vibrant atmosphere
• To provide artistic and cultural programmes to entertain all patrons
• To promote peace, harmony and unity

Meeting Core Goals

Increased participation in Cultural Activities: The Cultural Event will provide a significant platform for people to stage and participate in cultural activities. The event will help to foster collective initiatives between all cultures. Increase awareness of the importance and Education and Culture: To encourage people, especially children to take an interest in their cultures.
Safer and Stronger Communities: As highlighted in this proposal, this event will impact on the social cohesion of the community and in reducing crime and the fear of crime, especially among young people.
Focus on Children & Young People: The event will provide workshops which will explore the different cultural approaches to living in their communities.
To promote local and national businesses: The event will provide the opportunity for local and national businesses to raise their profile through their participation and support of this event.
To foster partnerships with other Education providers: By raising awareness of the African Language School, this event will help our organization to establish partnership with local and national school and other education
providers, especially in providing Educational Accreditation.

Beneficiaries.

Although children and young people are the main focus, the community as a whole will benefit generally from participating in the event. The event will provide the opportunity for local and national businesses to exhibit their products and services.

The event will also benefit the Local community in terms of encouraging investments in the Borough.

Additional Thematic Partnerships

The Event Organizers and the African Language School is working in
partnership with:

The London Borough of Newham: Newham Council has provided the Licenceas well as supporting the Event.
The Metropolitan Police: In particular, the local police have approved and support the Event.
St John’s Ambulance Services: The Ambulance services also support and will have access to the Event.
The Environmental Health Authority: The Local Environmental Health Authority has approved and supports the Event.
The Health & Safety Standard Authority has also approved the Event.
The Voice of Africa Radio 94.3FM: The only Licensed African radio station will be doing a ‘live’ Outside Broadcast of the Event.
The Big Eye Newspaper will be supporting and reporting on the Event
Various Community Radio Stations: There are several local radio stations who are contributing by announcing the Event including Choice FM.
BBC (London News & Radio 94.9fm): BBC London News filmed our original
School’s ‘Open Day’ and they have again been approached. We are presently
awaiting their confirmation that they will film this event
 

The Venue

The Chocolate Factory is set in an open air space measuring a total of 83, 000 square metres. The grounds, which this event will utilise, have a surrounding perimeter wall to the North, South and West but with the A406 North Circular road bordering the East. There is only one (1) entrance and one (1) exit.

The Ground’s capacity totals in the region of up to 20, 000 people with car parking facilities of 350 vehicles. The event expectation is up to 10, 000 people

The main stage will be stationed towards the Western perimeter wall, with exterior toilets 50 metres away. Other exterior toilets (including wash basin facilities) will be stationed on the Eastern perimeter. St John’s Ambulance and the First Aid area will be situated near the Lost Children’s area to the West of this position.
Traders and stall-holders will be situated Northwards of the stage area. There will be a cordoned off, sheltered V.I.P. area with exclusive parking area for Ambassadors, High Commissioners, Sponsor’s representatives, Artistes, Speakers and other performers along the Clubhouse. The children’s activity area with
a smaller stage for youth performers, will be towards the West with Workshops at Northern perimeter.

Levels of Sponsorship

(1) Platinum Sponsor: Sponsorship of £10,000
(2) Gold Sponsor: Sponsorship of £5,000
(3) Silver Sponsor: Sponsorship of £2,500
(4) Bronze Sponsor: Sponsorship of £1,000

Benefits to Sponsors

Platinum Sponsors: will have the Naming Rights including

• Corporate Name of the event inassociation with the African Language School.
  
• Corporate Name mentioned in all Radio advertisements
  
• Corporate Name on all advertising around the grounds and on all materials and literatures about the event
  
• Broadcast acknowledgement on the day
  
• Own stall featuring corporate products/ services sampling
  
• Invitation to speak at the event
  
• Up to 12 representatives in V.I.P area.
  
• Interview on Voice of Africa Radiobefore and on the day of the event
  
• Article and advert in Event Magazine

Gold Sponsors: will share Association with the Event including:

• Sharing Corporate name “In Association with”.
• Mentioned on all Radio advertisements
• Corporate Name and Logo on all advertising and all materials and literatures about the event.
• Own stall featuring corporate products/services sampling.
• Corporate Name and Logo placed around the grounds
• Broadcast acknowledgement on the day of the event
• Up to 8 representatives in V.I.P area.
• Short interview on Voice of Africa radio on the day of the event.
• Article (500 words) and advert in Event Magazine.

Silver Sponsors: will share in the ‘Promotion’ of the event, including:

• ‘In Promotion with’ mentioned on all Radio Advertisements.
• Corporate Name and Logo on all publicity materials and literatures.
• Own Stall featuring corporate products/ service sampling.
• Corporate Name and Logo placed at strategic places around the grounds
• Acknowledgement by stage compere on the day of the event
• Up to 6 representatives in V.I.P. area
• Adverts in Event Magazine

Bronze Sponsors: will share in ‘thanks for help in staging the event including’:

• Corporate Name and Logo on all publicity materials and literatures
  
• Acknowledgement by stage compere on day of event
  
• Own stall featuring corporate products/services for sampling.
  
• Advert in Event Magazine
• Up to 4 representatives in V.I.P. area
  

About the African Language School

The African Language School was established to teach people in general, but Africans in particular, about African languages. For the general public, they might have some interest in terms of holidaying in Africa. They might have businesses in Africa. For Africans however, it is more crucial. It is to help us to retain our
culture.

Today in the UK, there are many African children who are unable to speak their Mother tongue. There are children who are unable to converse with their grandparents. Because African cultures are of Oral tradition, this means that, not knowing one’s language is not knowing one’s culture.

The teaching of culture, like education in general, helps us to recognize who we and our place in society. It also helps us to develop as human beings.

For more information, please visit

www.theafricanlanguageschool.com

Tel: 020 8548 4239 Mobile: 07940 732 518

Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it